SXSW 2015: 30 Artists You Need to See

Legendary rockers, emerging rappers, underground sensations and more to catch in Austin

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Tove Lo
30
Chelsea Lauren/WireImage3/30

Tove Lo

Status: Victory Lap

Why You Should Pay Attention: The Swedish singer's debut Queen of the Clouds was last year's most psychologically uncloaked pop LP, a relationship-post-game wrap-up hinging on her slow-burn Number Three hit "Habits (Stay High)," a dissolute ode to sex clubs and other dubious self-medication strategies. Its latest single, "Talking Body," makes the memorable offer "If you love me ri-i-ight, we fuck for li-i-ife." Shaking off the shadow of spotlight-stealers like Taylor Swift and Charli XCX, this could be Lo's year. 

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