SXSW 2015: 30 Artists You Need to See

Legendary rockers, emerging rappers, underground sensations and more to catch in Austin

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Marina and the Diamonds
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Daniel Boczarski/Redferns via Getty Images15/30

Marina and the Diamonds

Status: Back

Why You Should Pay Attention: Pop's reigning queen of Eighties subversion is back and feeling a little less dark than her circa-2012 Electra Heart era. With the upcoming Froot, Marina Diamand is a little less "Primadonna" than the last time she was in the spotlight, celebrating her happiness and embracing her ability to create massive, arena-ready anthems. The album is due the Friday before she hits Austin and she will be stopping at Coachella, Lollapalooza, New York's Governor's Ball, England's V Festival and more later this year.

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