SXSW 2015: 30 Artists You Need to See

Legendary rockers, emerging rappers, underground sensations and more to catch in Austin

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East India Youth
30
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East India Youth

Status: Blowing Up

Why You Should Pay Attention: Electronic rock act East India Youth's debut album, Total Strife Forever, was a worthy nominee for the U.K.'s 2014 Mercury Music Prize. Credit sole member William Doyle's dramatic voice and creative twists on ambient synth architecture that echo Eighties pop without succumbing to sentimentality. Producer Graham Sutton (Jarvis Cocker, British Sea Power, Metallica) mixed EIY's follow-up, Culture of Volume, due in April via XL.

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