Status: Victory Lap
Why You Should Pay Attention: With the hiatus of genre-smashing platinum rock band fun. in the rearview as recently as February 4, SXSW will serve as a coming-out party of sorts for guitarist Jack Antonoff and his pop project Bleachers, his current full-time gig. Their Come Alive! tour is currently underway, with no shortage of sold-out shows. In between playing multiple times at SXSW, he will also host the MTV Woodie Awards live from Austin on March 20.