SXSW 2014: 25 Must-See Acts

The shows everyone will be talking about once the dust (and BBQ sauce) settles

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Sturgill Simpson

Sturgill Simpson

Why You Can't Miss Him: This Kentucky-bred, Nashville-based honky-tonk hero makes country music rooted in the lean, mean traditions of Merle and Waylon, but follows his own muse. The title of his forthcoming Metamodern Sounds in Country Music bows to Ray Charles, while the lyrics to lead track "Turtles All the Way Down" nods to psychedelic drug chronicler Rick Strassman. Ask for his unlikely cover of "The Promise" by U.K. synth-pop also-rans When in Rome.

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