Festivals Will Take You Higher
You'll need one item to enter the Cannabis Country Fair in Northern California in July: a doctor-prescribed medical-marijuana card. Once inside, you'll be able to see bands like Portugal.The Man and test out strains of weed from more than 50 vendors. As more states legalize, the music industry is exploring how to profit off pot sales; companies like Origin Therapeutics are already striking deals between promoters and dispensaries so they can sell pot at concerts after it's fully legalized in California in January. "It's coming soon," says Jonathan "JJ" Jones, who staged Weedmaps Oasis, a private pot event near Coachella that drew celebs like Kendall Jenner. "It'll rival beer sales."