76. Master P, "Make 'Em Say Uhh!"
Master P and his No Limit empire blew up in the
late Nineties, selling gazillions of records to the shock of practically
everyone outside New Orleans. Master P let out his trademark groan of pain –
"uuunnngh!" – on his own albums, while cranking out the
hits from No Limit soldiers like Mystikal, Mo B. Dick, Fiend, Mia X (the
self-proclaimed "Ghetto Sara Lee") and Silkk the Shocker. He wrote,
produced and directed straight-to-video flicks like I'm Bout It,
starring himself; in his spare time he played pro ball, signing with the
Charlotte Hornets. Master P made New Orleans impossible to ignore, at a time
when the industry didn't want to know.
A key part of the No Limit legacy: those fabulously lurid Pen & Pixel 3D
album covers, with their Photoshop collages of diamond-studded logos, cars,
crucifixes, cigars and dogs with glowing eyeballs.