NCT (Neo Culture Technology)
NCT is SM Entertainment's boy group of the future. Comprised of 18 members (so far), NCT is the label's most ambitious project, designed for optimal global reach. The full lineup charged onto the scene last week with their potent single, "Black on Black" – although they've previously released music as smaller sub-units. The sexy kingpins of NCT U, the more rowdy NCT 127, and the most junior group, NCT Dream were the first groups to debut – and they are primed for world domination. But it's "Baby Don't Stop," the latest release spotlighting Ten and Taeyong of NCT U, that really affirms their boss status. The crafty bass line, Taeyong's confident rapping and Ten's sensual singing make for a mesmerizing performance piece. The label intends to add even more members, based in different cities around the world.