1. "Express Yourself" (1989)
The first of Madonna's collaborations with David Fincher is also her best — and one of the priciest (at $5 million, it was the most expensive video ever made at the time). Heavily influenced by Fritz Lang's Metropolis, with its sci-fi cityscape and surreal factory scenes featuring men struggling with giant machines, "Express Yourself" is a perfect melding of Fincher's expressionist impulses with Madonna's shape-shifting allure. Here, we see her juxtaposed against various versions of herself, each representing a different kind of seduction: A pantsuit-wearing, Marlene Dietrich-like figure with a monocle; a shimmying coquette in a corset; a submissive wife chained naked to a bed. Meanwhile, Fincher's camera swoops and cranes and tracks around the impressive sets and through fields of blown-out light, expressive shadow, and thick layers of steam. (The director's feature film debut, Alien 3, would actually repurpose some of this aesthetic.)
"This one I had the most amount of input," said Madonna. "I oversaw everything — the building of the sets, everyone's costumes, I had meetings with make-up and hair and the cinematographer, everybody. Casting, finding the right cat — just every aspect. Kind of like making a little movie. We basically sat down and just threw out all every idea we could possibly conceive of and of all the things we wanted. All the imagery we wanted — and I had a few set ideas, for instance the cat and the idea of Metropolis. I definitely wanted to have that influence, that look on all the men — the workers, diligently, methodically working away."
Both Metropolis and "Express Yourself" end with the same epigraph: "Without the heart, there can be no understanding between the hand and the mind." But what was for Lang a plea for reconciliation between workers and bosses becomes, for Madonna, a creative credo.