Best Merch: Travis Scott
The lines for exorbitantly priced merchandise are some of the longest at the fest. But to be fair, standout merch has become an album rollout staple. While talking up his upcoming album, Astroworld – inspired by the now-defunct theme park in Houston, Texas – Travis Scott dropped his latest line of merch at the fest, including a T-shirt he wore with the words "Wish You Were Here" emblazoned on the back. Additional merch included hoodies covered in rainbows and printed with what looked like a roller coaster plummeting into the underworld. Travis Scott reassured the crowd that the album would arrive soon, but he had even more to say about the Astroworld tour. "Building an amusement park in the arena is not easy, but I'm gonna fucking do it," Scott stated as lights flashed behind him. "Every night on fucking tour is gonna be the best fucking ride of your fucking life." Although Scott's Gov Ball exclusives stood out among the rest of the tees, Post Malone's gas-station-attendant-chic streetwear line – AKA "Posty Co" – did come in a close second. S.B., N.B.