George Martin: 20 Great Non-Beatles Productions

Cheap Trick, Elton John, James Bond and more

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Gerry and the Pacemakers, "How Do You Do It?" (1963)

In 1962, the Beatles passed on releasing their version of the Mitch Murray composition "How Do You Do It?" as their debut single, overriding Martin's vehement recommendation. But the Fab Four did help Martin work out the song's kinks in the studio, so when their Liverpool neighbors Gerry and the Pacemakers picked up the jaunty, chirpy earworm a year later, it was ready for primetime. The group's leader, Gerry Mardsen – whom Martin called "a very jolly rock & roll star doing little two-beat songs" in his book All You Need Is Ears – turned it into a Number One U.K. hit. Martin wrote that it was "a little personal vindication in my faith in the song." J.H.

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