Taylor Swift, 'Reputation'
most tightly guarded secret, Reputation, is described by a source as "lyrically
sharper and more emotionally complex than 1989." Its first singles
are in the 1989 mode of moody electro-pop, with the Jack
Antonoff-produced blare of "Look What You Made Me Do" and the peppier
hip-hop jam "...Ready for It?" The artwork – Swift in a Flashdance-style
sweatshirt, gazing through headlines of her name – suggest she's again
pondering the time-old mystery of, as she once sang, why "people throw
rocks at things that shine."