9 Ways Kendrick Lamar's 'Control' Verse Changed the World

How the rapper made Big Sean's 2013 single one of the most important hip-hop songs of the last decade

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6. Rappers Started Naming Names

In the era of the subliminal shot, when Jay Z and Drake seem more than content making lyrical blind items about their rivals, "Control" stood out. And since then, we've seen a rash of likeminded boasts from MCs that don't just claim they're better than everyone but point out specific examples — most notably Childish Gambino's live freestyle that ambitiously put him in competition with Drake and Lamar.

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