9 Ways Kendrick Lamar's 'Control' Verse Changed the World

How the rapper made Big Sean's 2013 single one of the most important hip-hop songs of the last decade

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8. It Ended the Conversation About Which TDE Member Was Best

Once upon a time, Kendrick was not the unanimous favorite of the Top Dawg Entertainment roster, with Jay Rock scoring the label's first XXL Freshmen cover, ScHoolboy Q breaking through to New York radio first and Ab-Soul holding sway over a dedicated following. And even after good kid, m.A.A.d. city's success, there was lots of hope that, as Mac Miller predicted, ScHoolboy Q's album would be even better. But soon after "Control," Q dropped the quietly excellent Oxymoron, Ab-Soul fought with TDE to release his divisive independent album These Days... and Jay Rock has remained mostly missing in action. Black Hippy is still a unified front, but the idea that any of them could have achieved what Kendrick has done has been put to bed.

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