9 Ways Kendrick Lamar's 'Control' Verse Changed the World

How the rapper made Big Sean's 2013 single one of the most important hip-hop songs of the last decade

Load Previous

4. It Cemented the Legacy of Producer No I.D.

Veteran Chicago producer and current Def Jam exec No I.D. has a long history of producing songs that manage to piss people off. Common's "I Used To Love h.e.r." sparked a beef with Ice Cube, and Jay-Z's "D.O.A. (Death of Auto-Tune)" had T-Pain and a nation of singing rappers catching feelings. "Control" cemented No I.D.'s legacy as a producer whose banging beats can help foreground a controversial message, as he's continued to nurture the careers of new acts like Vince Staples and his supergroup Cocaine 80s.

Back to Top