9 Ways Kendrick Lamar's 'Control' Verse Changed the World

How the rapper made Big Sean's 2013 single one of the most important hip-hop songs of the last decade

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5. He May Have Helped Give His Peers a Sales Boost

The rappers who Kendrick challenged directly had all been named crown princes in hip-hop before. The ones who released an album post-"Control," however, would experience career-best sales that only cemented that stance. Big K.R.I.T.'s Cadillactica sold several thousand more than his debut, 2012's Live from the Underground. Pusha T bested all of Clipse's first-week sales figures with solo debut My Name Is My Name. Drake's Nothing Was the Same had the biggest opening sales week for a rap album in 2013, while J. Cole's 2014 Forest Hills Drive was the best-selling rap album of 2014, period. Only Big Sean suffered slightly under the pressure, as 2013's Hall of Fame sold 15,000 copies less than his 2011 debut, Finally Famous. This makes sense – after all, Hall of Fame arrived two weeks after he revealed "Control," and that verse, to the world — but Sean has certainly bounced back since. 

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