35. Vello Virkhaus (V Squared Labs) and Martin Phillips (Bionic League)
It takes more than a mirror ball and some lasers to make a lasting impression on today's EDM crowds, and that's why production pioneers Martin Phillips and Vello Virkhaus play such a vital role. The former, along with collaborator John McGuire, transformed EDM's audiovisual future with Daft Punk's 2006 pyramid show, incorporating narrative, reactive visuals that elevated dance music from a genre into an immersive sensory experience. Phillips' and McGuire's production studio Bionic League continues to create live spectacles today for the likes of Deadmau5, Kaskade and Kanye West. Virkhaus, meanwhile, is the VJ behind every great DJ; his innovations in multimedia content production – from animation to projection mapping to live video mixing – have made his V Squared Labs the studio of choice for Insomniac Events, Ultra Music Festival, Skrillex, Amon Tobin, Krewella, and more.