Best SXSW Debut: Dej Loaf
Dej Loaf's Sell Soul mixtape was one of the strongest of 2014, but many still know the rapper only for "Try Me," the shadowy hit that introduced her to fans outside Detroit. Playing a full week of shows, Dej continually convinced the people in the back of the room that the people in the front were onto something. And as a little reminder, she and her hypeman — who was twice her size — ended gigs by tossing copies of Sell Soul into the crowd. It might have been the only physical CD that festivalgoers were actually excited to receive.