10. My Chemical Romance, 'Three Cheers for Sweet Revenge' (2004)
Gerard Way was on a mission from the moment he formed My Chemical Romance – witnessing the World Trade Center fall on 9/11 made him reassess his life. So you can understand the urgency with which he approached his art. Three Cheers wasn't just a concept record, it was a concept sequel, expanding the small-screen story of 2002's I Brought You My Bullets, You Brought Me Your Love into a big-budget production, complete with ruminations on life and death ("Helena") biting kiss-offs ("I'm Not Okay") and a series of dramatic music videos that made them MTV darlings. Born of an intense desire for something more and backed by a major-label budget, Three Cheers marked the moment when My Chemical Romance began to realize Way's aspirations, lifting them out of New Jersey and onto the global stage. And though they'd push the boundaries of theatrical rock even further on The Black Parade, their purposeful revolution started here. J.M.