23. Neil Young's "This Note's for You" Scores One for Anti-Corporate Satire (1989)
In the late Eighties, baby boomer rockers and Me Decade pop stars were displaying very different attitudes about musicians getting in bed with advertisers — and the last VMAs of the decade became an unlikely battleground. Pepsi sponsored the 1989 Viewer's Choice Award, which went to Madonna's "Like a Prayer," a song premiered in a Pepsi ad. Video of the Year, however, went to "This Note's for You," a cantankerous comeback hit from Neil Young that humorously took aim at pop's new wave of corporate synergy — a song, it should be said, contains the lines "Ain't singing for Pepsi/Ain't singin' for Coke." It was sweet revenge for Young, whose video was initially banned from MTV for its use of corporate trademarks.