2018 Music Forecast: 9 Trends and Artists to Watch

From Kanye's comeback to the new crop of boy bands and the death of ticket bots

Load Previous
YouTube Enters the Music-Streaming Game
Lyor Cohen and Chance The Rapper Emma McIntyre/Getty Images7/9

YouTube Enters the Music-Streaming Game

The company, with 1 billion hours of daily streams, is planning a music-streaming service that could launch by March. "If it does blend video and audio in one service, interchangeably, why would you use Spotify?" says industry vet Jim McDermott. Lyor Cohen, YouTube's head of music, thinks it has a shot: "I want to show the industry that we're capable of finding those most likely to subscribe and [lead] them to a subscription model." 

Back to Top