YouTube Enters the Music-Streaming Game
The company, with 1 billion hours of daily streams, is planning a music-streaming service that could launch by March. "If it does blend video and audio in one service, interchangeably, why would you use Spotify?" says industry vet Jim McDermott. Lyor Cohen, YouTube's head of music, thinks it has a shot: "I want to show the industry that we're capable of finding those most likely to subscribe and [lead] them to a subscription model."