2018 Music Forecast: 9 Trends and Artists to Watch

From Kanye's comeback to the new crop of boy bands and the death of ticket bots

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"Despacito" Launched a Latin-Pop Revolution

Luis Fonsi and Daddy Yankee's "Despacito" dominated 2017, spending 16 weeks at Number One, teaching the industry a big lesson: "All-Spanish records can work," says Tom Poleman, chief programmer for iHeartMedia. As a result, major labels are investing heavily in Latin music, from trap to reggaeton. "The Latin population in the U.S. keeps growing," says Fonsi, who expects the genre will compete with hip-hop, rock and country. And just as Justin Bieber scored a hit by appearing on the "Despacito" remix, more artists are gunning to work with Latin peers (Beyoncé and Logic already have). "Before, we would seek general-market artists," says Horacio Rodriguez, vice president of marketing at Universal Music Latino. "Now, we're getting calls from them."

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