Usher feat. Will.i.am, "OMG"
In the fracturing marketplace of 2010s radio, R&B crossover stars like Usher have found themselves with a dilemma: Where songs like "Yeah!" could once unite urban radio and pop radio, the two formats can now only be catered to with dramatically different songs. So Usher launched his 2010 album Raymond v. Raymond by topping the R&B charts with the ballad "Papers," and conquered the pop charts with "OMG," a Will.i.am collaboration following the EDM template of Black Eyed Peas hits.