YoungBoy Never Broke Again
Sounds Like: The next Baton Rouge rap hero
For Fans of: Boosie Badazz, 21 Savage, YFN Lucci
Why You Should Pay Attention: YoungBoy Never Broke Again has found organic success for the way he marries Nineties-era tough talk with the melodic sensibilities of today's Atlanta hip-hop. The 17-year-old depicts himself in songs and videos, averaging 13 million views each, as a Billy the Kid in his native Baton Rouge. More seasoned artists who still bear rap realism as a badge of honor, like hometown heroes Boosie Badazz and Kevin Gates, took notice, and Atlantic Records signed him. After teaming up for "Murder" off the Fate of the Furious soundtrack, 21 Savage will have YoungBoy open for him on his 22-date Numb the Pain tour this fall.
He Says: YoungBoy and his teenaged co-stars wielded guns so casually in his older videos, that it was startling. "New YoungBoy don't show guns," he says. "I love the old videos. But it's child shit. I've been there, done that. I ain't got nothing to prove to nobody. You should know that anything can happen. … I ain't gotta show it."
Hear for Yourself: "Untouchable" may sound peaceful at first, but YoungBoy's lyrics reveal how he still has a by-any-means-necessary attitude, despite Meek Mill checking in on his safety via FaceTime. Christina Lee