10 New Artists You Need to Know: October 2017

A Boogie Wit Da Hoodie, Moses Sumney, Greta Van Fleet and more

A Boogie Wit Da Hoodie
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A Boogie Wit Da Hoodie

Sounds Like: A Bronx-born rapper overflowing with sing-song melodies

For Fans of: Travis Scott, Lil Yachty, Playboi Carti

Why You Should Pay Attention: A Boogie Wit Da Hoodie recently scored his first Top 40 hit with "Drowning" – his second platinum-certified single in less than a year – and debuted at Number Four on the Billboard Albums chart with the LP The Bigger Artist. That's even more impressive considering that the rapper's debut mixtape came out just 18 months ago. But commercial success comes as no surprise to him. "When they did the Auto-Tune on my voice [the first time] I fell in love with that shit," he says. "I knew it was art from the beginning."

A Boogie Wit Da Hoodie's hits tend to be his more exuberant cuts like the cheerful "My Shit," which became a hit last year. But stick around for the bleak, mournful ballads like "Jungle."

He Says: "When I first went in the booth, I didn't know nothing about my voice. That's when I first started the melody. You could make a sound that you would think is embarrassing, but when you go in the booth, make that sound with a certain effect, you make a hit record out of that shit. I knew I couldn't sing. I just always tried to work with the beat and the voice so they could sound nice together. After a while it came to me – it wasn't a singing voice, but it sounds so good I can call it a singing voice."

Hear for Yourself: "Drowning" is both melancholy and triumphant, a downcast-sounding record about a life lived in the jet-set class. "Chain so heavy I feel like I'm holdin' up a mountain," he sings. Elias Leight