10 New Artists You Need to Know: November 2017

YBN Nahmir, Jaymes Young, Superorganism and more.

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Steph Wilson2/10


Sounds Like: A dream-like collage of internet memes and self-awareness set to pixelated synthesizer pop

For Fans of: Gorillaz, Avalanches, the Go! Team

Why You Should Pay Attention: The eight-person collective based in London has received plaudits from Frank Ocean, Queens of the Stone Age's Josh Homme, Vampire Weekend's Ezra Koenig and others curious about the retro-futuristic aesthetic of "Something for Your M.I.N.D." Their lead vocalist, Orono, is a 17-year-old from Japan who used to write Katy Perry fan fiction and learned to play guitar watching Koenig's "A-Punk" instructional video on YouTube. Lyrically, she fills Superorganism's forthcoming debut – arriving via Domino in early 2018 – with a running commentary rivaling Courtney Barnett's clever observations on the everyday. "I'm out of touch and I don't know what's going on, except my little circle of internet friends," she says in a Skype interview. "I don't really overthink it when I'm doing creative stuff. I do what I feel like doing. Try and make something 'good.' Not really considering how other people perceive it because that messes up the final product."

Backing her in stunning Technicolor fashion are Harry, Tucan and Emily, who handle the bulk of writing and production, visual producer Robert, and vocalists Ruby, B and Seoul. Together, they have created a genre-spanning Spotify playlist called "Sweet Stuff" that has snowballed to over 300 songs to get everyone on the same page artistically. "We listen to it together quite a lot," says Harry. "You end up with Lil Yachty next to a Slint song or whatever. We all like well-crafted pop songs, regardless of the genre. It's a really great way to pool our ideas and our tastes."

They Say: "For us, pop music is a thing unto itself," Harry says. "It's something that makes genre irrelevant. Something concise, to the point, it's catchy, it's in your head and it's creatively arranged and produced. That's ultimately what our goal is with this. We're not thinking we have to produce in this specific genre. We could take it in any direction we wanted to."

"My dad considered himself a punk in the Seventies, so he listened to punk music and he wasn't into disco. You could only listen to what you'd buy and what was on the radio. I don't have to make the decision either way because it's all available to me instantly. That's got plusses and minuses. The plus is that you can draw influence from anything. But then at the same time it means that generations don't have these fully unifying things anymore, like the dominance of Michael Jackson or Kurt Cobain. For our generation, it's making sense of this information overload rather than any particular message or movement."

Hear for Yourself: "Something for Your M.I.N.D." is a stream-of-consciousness, deadpan update on Nineties-era slacker cool. Reed Fischer

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