10 New Artists You Need to Know: July 2017

BTS, Missio, Jonas Blue, Kacy Hill, Jacquees and more

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Santa Cruz
Viivi Huuska9/10

Santa Cruz

Sounds Like: The howling, tumultuous resurgence of Sunset Strip rock

For Fans of: The Darkness, Guns N' Roses, sleaze and glam

Why You Should Pay Attention: This four-piece that comes from Helsinki but sounds like Hollywood have been causing havoc in Europe since the late Aughts thanks to their debaucherous, flamboyant flair. Their third full-length, Bad Blood Rising is due out September.

They Say: "I was probably eleven when I started listening to punk and rock music. Then I found Guns N' Roses, Mötley Crüe, Poison and W.A.S.P. These guys seemed to have a better time than anyone else!" says frontman Archie Cruz. "I wanna play that kind of music! It just hit me hard. But this third album is about dealing with the issue of depression. Outsiders don't see the side when you party hard for a few years, you [eventually] start to feel pretty down. That's why I believe Jim Morrison died and Kurt Cobain shot himself. Chris Cornell fucking offed himself a month ago. When touring – that whole rock & roll lifestyle – half of the time you're drinking or using other substances. When you live hard, it takes a toll on you. You can get pretty ill, and it needs to be addressed more. You just hear about the glorious side."

Hear for Yourself: The down 'n' dirty "River Phoenix" is driven by fuming, accelerating power chords. "To me, River Phoenix's soul was pure. He was a perfect actor, and in the end Hollywood ruined him," says Archie Cruz. "That spark is still lit." Isabela Raygoza

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