Sounds Like: An R&B casanova intent on returning his genre to the early-2000s
For Fans of: Avant, Lloyd, Ne-Yo
Why You Should Pay Attention: "B.E.D." recently hit the Top 20 on Billboard's R&B/Hip-Hop Airplay chart and Ty Dolla $ign and Quavo added extra lather to the remix. The track can be found on his 2016 Mood mixtape, a succinct collection full of trickling beats and libidinous entreaties. A similar meld animates Fuck a Friend Zone, an album-length duet project with Dej Loaf, and Since You Playin', both of which arrived in January.
Jacquees hit the studio for the first time when he was 12, and by age 20, he had a deal with Cash Money Records. He started singing hooks next to rising rappers Young Thug and Rich Homie Quan – "they're like my brothers," Jacquees says – and his barbed falsetto perked ears: it's springy but tart, with some of the liquid grace that propelled Lloyd in the mid-2000s.
He Says: "I seen somebody in my comments today like, 'I feel like you was what's missing in the game.' I think they mean there wasn't a lot of real R&B on the radio. You had Chris Brown and Trey Songz, but you had them since I was in middle school. You got a bunch of other artists too, but not with the sound. My sound is more like 1990s, 2000s slick. It's like, 'Damn, when you make this record?' But it still feels good."
Hear for Yourself: Make sure you stay for the finale of "B.E.D." – after a series of blunt come-ons, Jacquees concludes with a Jodeci-like round of acrobatic call-and response. Elias Leight