10 Music Publicity Stunts Gone Wrong

Madonna's 'Sex'-capade, Garth Brooks' weird alter ego and other artist ploys that didn't go off as planned

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Buckcherry Leak Their Own Music, Act Outraged (2008)
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David Tonge/Getty2/10

Buckcherry Leak Their Own Music, Act Outraged (2008)

"Honestly, we hate it when this shit happens, because we want our FANS to have any new songs first." So declared Buckcherry, in the kind of righteous indignation only Buckcherry can muster, in a press release in 2008. The band was raging against the machine of piracy, complaining that some unscrupulous culprit had leaked their upcoming single "Too Drunk…" on BitTorrent in advance of its release. As it turned out, the group's manager apparently leaked the song himself as a publicity stunt. Better luck next time, Buckcherry.

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