5. Taylor Swift, "Look What You Made Me Do"
Directed By: Joseph Kahn
In the year's most divisive music video, Taylor Swift teamed with frequent collaborator Joseph Kahn to throw a feast of self-righteous anger and self-referential imagery. Opponents called it out-of-step for these times, supporters celebrated the unabashed pop spectacle and Swift's willingness to tease herself. With it, Swift proudly declared herself a villain instead of a victim, embracing a new narrative. Regardless of what you think, it currently has more than 785 million streams on YouTube.