9. Ski Mask the Slump God, "Catch Me Outside"
Director: Cole Bennett
Operating at a rate of about one new video per week, Cole Bennett has become the go-to director for the current wave of SoundCloud rap. Only in his early twenties, Bennett's videos for young artists like Famous Dex, Lil Pump, Lil Xan and Trippie Redd have already been streamed hundreds of millions of times. Bennett may have found his muse in Ski Mask the Slump God, a charismatic and deeply weird MC out of South Florida. In "Catch Me Outside," shot guerrilla style in New York City, Ski Mask wanders around Times Square clutching a Chucky doll, entrancing people in his path. Bennett piles on garish effects in post-production to make the video look like its digital frames are melting, but he is smart enough to keep in Ski Mask's errant moments (a shoulder shimmy in a hotel mirror, his reacting to losing a hat after hanging out of a moving car) that show that, at his core, he is a star.