2. Kendrick Lamar, "Humble."
Directors: Dave Myers and The Little Homies
A rapper in red slacks hits golf balls off the roof of a hooptie parked on the concrete banks of the Los Angeles River. These days that setup would have been milked for an entire video by most artists, but in Kendrick Lamar's "Humble." it's basically a throwaway shot. Lamar packs in iconic image after iconic image as he preaches modesty while bragging about the power of his left stroke. The Little Homies is the alias of Lamar and Top Dawg Entertainment president Dave Free: They've breathed life into video vibes before, but by teaming with veteran director Dave Meyers – a Missy Elliott favorite – they get their super freak on.