10. Cashmere Cat feat. Mø, Sophie, "9 (After Coachella)"
Director: Jake Schreier
Big tent dance music gets slagged for lacking humanity or depth, but by exploring the personal histories of producer Cashmere Cat and vocalist Mø, this clip becomes a meditation on loneliness and what people do to keep that feeling at bay. Using the kind of declarative but poignant sentences you'll find in the best children's books, the video for "9 (After Coachella)" reveals the backstory behind the song and the individuals who created it. Director Jake Schreier had an impressive year, delivering light-hearted but affecting work for Haim ("Want You Back"), Chance the Rapper ("Same Drugs") and Francis and the Lights ("May I Have This Dance"), but "9 (After Coachella)" is his best.