4. Taylor Swift, "Blank Space"
Directed by Joseph Kahn
Taylor Swift casts herself as the "Blank Space" villain and revels in every gossip mag rumor about her — the claims that she's a maneater, a perpetually insecure and jealous girlfriend, and a general handful. Swift's great trick is turning bad behavior into a virtue, and here her crazy-girl windshield-smashing and unapologetic love for old-money luxury somehow makes the villainy attractive.