A North London twee trio
whose far-reaching definition of "pop" includes Carole King-style
weepers and Elephant 6-echoing psych explorations, Girl Ray showed off their
velvety vocals and gently insistent hooks on their 2017 album Earl Grey – one of our 20 Best Pop Albums of 2017. Their SXSW schedule includes
a set at the "British Music Embassy," a venue given over to showcases
presented by the BBC's various music-focused branches and other U.K. promoters.