Keaton's character is a normal guy, frustrated by the actions of the wealthiest one percent. "The rich and the powerful … they don't care about us," Vulture declares in the trailer. "The world's changing – time we change too." This villain is also a devoted, if misguided, family man. "I'll do anything to protect my family," he snarls during one violent encounter with Spider-Man.
In an interview with USA Today, Homecoming director Jon Watts said that Keaton's working class background added an important relatable element to the new film. "We've seen the penthouse level of the (Marvel) universe," he explained. "But we've never seen what it's like to be just a regular Joe."
Vulture is just one of Spider-Man's problems in the Homecoming teaser. Peter Parker spends much of the trailer arguing with Robert Downey Jr.'s Iron Man, who serves as his coach and mentor. At one point, Iron Man takes away Spider-Man's uniform as punishment for recklessness. "I'm nothing without this suit," Parker protests. "If you're nothing without this suit," Iron Man replies, "then you shouldn't have it."
Spider-Man Homecoming is set for a July 7th release. In addition to Robert Downey Jr. and Michael Keaton, the film stars Marisa Tomei, Zendaya and Donald Glover. The English actor Tom Holland will play Spider-Man.