The decision to draw out the series’ final season into two seven-episode halves was made by the network, according to the Hollywood Reporter. Still, Weiner is confident in the storytelling potential it holds.
“I found a way to work with it. That’s all I can say,” he said. “I think it’s an opportunity.”
The first half of Mad Men‘s final season, “The Beginning,” is set to air in the spring of 2014. The final half, “The End of an Era,” arrives in spring 2015.
Weiner also revealed in the interview that, unlike such AMC shows as The Walking Dead and Breaking Bad, viewers shouldn’t expect a Mad Men spinoff. “There’s no chance,” he said. “No judgement against anybody else, but this is it. This is the story.”
Weiner says new seasons are always an opportunity to reestablish a relationship with Mad Men‘s mercurial audience. “For me, I start over,” he said. “And there’s this kind of thing that happens with the audience every year, where it’s like they’re very happy to see us back in the premiere and when the new story starts around Episode Two, they start getting antsy. And then they get with it by Episode Three when they see it’s a new story.”