Good Ol’ Freda tells the story of Freda Kelly, who ran the Beatles fan club and spent 11 years working for the band. Director Ryan White secured the rights for four Beatles tracks, including “Love Me Do” and “I Saw Her Standing There,” but won’t reveal how much it cost. Beatles originals are notoriously difficult and expensive to license; Mad Men forked out $250,000 last season for a clip of “Tomorrow Never Knows.”
Kelly is now in her late sixties, and the film will be the first time her story has been told. “Freda closed the Beatles’ offices, so she left with truckloads of Beatles stuff and gave it all away to fans over the years,” said White. Though Kelly has kept mum about her experiences, White says she is now opening up “for her two-year-old grandson – she sees it as a sort of home movie.”
Good Ol’ Freda will premiere March 9th at SXSW.