The Most Egregious Product Placements in Movie & TV History - Rolling Stone
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The Most Egregious Product Placements in Movie & TV History

10 obvious attempts at brand integration, from ‘E.T.’ to ‘The Internship’

Phil Bray/Twentieth Century Fox

Product placement in Hollywood dates back to the silent film era. But it wasn't until E.T. craved those colorful little candies that brand marketing really took off. Now, 31 years later, it's so pervasive we hardly even notice it – a Pepsi can here, an iPhone there. We use both in real life, so why shouldn't they appear on the big screen? Then came The Internship, the movie about two over-the-hill Google interns (Vince Vaughn and Owen Wilson), which raises the question: How much is too much? Here, a look at ten of the most in-your-face placements in recent history.

By Katy Kroll

Newswire

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