PlayerUnknown's Battlegrounds is the third best-selling game on Steam, Gabe Newell, founder of Steam publisher Valve, revealed during a roundtable interview at the company's headquarters in Bellevue, Washington (via PC Gamer).
This announcement isn't the most-surprising news, all things considered. Since its launch last year in March, the game's sold more than 30 million copies on PC alone – with an additional three million on Xbox One – and is Steam's most-played non-Valve game. It's meteoric rise in success has led to an influx of copy-cat games, such as Fortnite Battle Royale, all adopting the battle royale game mode.
Relating the success back to Valve, investing in new, unproven games can prove extremely profitable, Newell said.
"[That investment] does help do good things for the gaming industry," he said. "So you can have a relatively new game like PUBG, and because they can capitalize on all the other multiplayer games, the technology, the fact that China is now a huge market for anybody who does PC game development– So PUBG can come out of pretty much nowhere and become the third largest selling game in Steam's history. Their gross revenue over all time is already number three in fairly short order."
During his interview, Newell didn't disclose which games earned the second and top spots on the list of Valve's most successful games.