The Nintendo Switch – which will be unveiled in all its glory in a livestreamed event from Tokyo tonight – is the biggest indication yet of a completely refreshed approach from the 127-year-old company.
Much of this change stems from an effort to empower a new generation of younger creative talent at the company that will guide its games and brands into the future. We recently spoke with Mario creator Shigeru Miyamoto about rumors of his retirement and what this means for the future of Nintendo.
"There was a misunderstanding around my supposed retirement," he explained. "Really at the time what we were talking about was giving more opportunity and more leadership opportunity to younger people in the company. So rather than me leading everything we were really expanding that role out to others that had come up. Somehow that got misinterpreted as the fact that I was retiring."
What this has meant for Switch is that it's these younger creatives that are leading the charge and defining the company's vision. "We have these younger people in the company who are taking the lead on Switch development and it's really been them that have put this forward and designed this system. They're the ones that have really shepherded it through the process. Because of that, what it's allowed me to do is focus on other projects like Super Mario Run or the Universal theme park."