H4X.gg Tuesday unveiled a new line of performance and casual esports wear that will be the official apparel supplier of several ESL One, Intel Extreme Masters and DreamHack events this year.
The clothing line features things like built-in arm pads, special venting and weatherproof zippers.
The H4X.gg (pronounced hacks) line was developed by Moniker, which is led by ESL founder Jens Hilgers, and Jon Wayne Gurman, an apparel and manufacturing expert. Moniker plans to release several esports apparel brands in the future, each targeted at different parts of the esports market, according to the company. H4X.gg is the first, selling "casual streetwear and high-quality performance wear for esports athletes and enthusiasts."
“Esports fans and players are warriors and athletes and deserve highly technical and practical gear coupled with the spirit and fashion of the lifestyle,” Jon Gurman, CEO of Moniker, said in a prepared statement. “H4X.gg is inspired by the passion of competitive gamers, and reflects the mindset and aesthetic of esports champions.”
While the company says it's the first dedicated esports apparel brand, it's not the first group to develop and sell performance esports clothing. KontrolFreek's line of clothing includes performance hoodies, gaming shorts, hats and tees. Reactiv sells thermoreactive ankle socks, performance dexterity gloves and shirts with recovery joint sleeves.
The clothes go up for sale today on the H4X.gg site and will debut during the ESL One in Katowice, Poland on February 24th.