Watch Drake, Travis Scott and Juju Smith Squad Up in 'Fortnite'

Steelers wide receiver JuJu Smith-Schuster and rappers Drake and Travis Scott teamed up with Twitch streamer Ninja for an evening of Fortnite play

Drake speaks to the crowd on 'Drake Night' during the first half of an NBA game Credit: Vaughn Ridley/Getty Images

Popular Fortnite streamer Ninja squaded up Wednesday night with rapper Drake for some battle royale play and before the night had ended the duo were joined by rapper Travis Scott and Steelers wide receiver JuJu Smith-Schuster. Oh, and they shattered Dr. DisRespect's concurrent Twitch record of 388,000 by topping 600,000 live viewers.

As you can imagine, Twitch was beyond happy with the live-streamed team-up. Here's the company's official comment along with the official new concurrent number to beat:

"Ninja and Drake's Fortnite livestream on Twitch attracted 628K concurrent viewers, setting a new milestone in terms of peak concurrent viewers on an individual's channel," says Kate Jhaveri, SVP Marketing, Twitch. "Seeing a top gamer and musician come together on Twitch and unite their large and passionate communities is a cultural moment in terms of building awareness around the appeal of social video and it's only going to grow from here."  You can watch the fouresome squad their way through a bevy of battle royale matches in the video below.

On one level it's fascinating to hear Ninja shout out "Yo, Drake!" when the rapper falls behind during a match and to see the four strategizing their way through a match. But there's also a bit of random chatter which is sure to be a hit with fans, friends and followers of any of the four. For instance. while Drake doesn't eat meat anymore, he once was a big fan of the Hawaiian pizza. He says he's OK with pineapple on his pie. 

That's OK Drake, we still love you.

Watch Squads with Drake, Travis and JuJu you heard me. | @Ninja on Twitter and Instagram from Ninja on www.twitch.tv

As you might imagine, the in-game pairing kicked off a slew of memes, tweets and even a short-lived trending on Twitter.

Fortnite's explosive growth as a popular last-person-standing battle-royale shooter is fueled by Epic Games' constant doting on the game's code, modes and weapons. Recently, the developer announced that the game, which is already on Windows, Mac, PS4 and Xbox One, will be hitting mobile platforms soon. The game supports cross-platform play between most systems, the PS4 being the exception, and saved progress to a unified account no matter what you play on. Recently the game has attracted both pop culture and news attention as a game that is drawing in a mammoth audience.