Blizzard Officially Brings Back the Battle.net Brand
Battle.net is back! Blizzard announced back in September that it was transitioning away from the brand name it's used for its online services since 1996. At the time, the company felt having two identities – Blizzard and Battle.net – was causing some confusion. But ditching the Battle.net name was harder than it thought. "The technology was never going away, but after giving the branding change further consideration and also hearing your feedback, we're in agreement that the name should stay as well," Blizzard wrote in a blog post yesterday. To dispel any remaining confusion, the service will be called "Blizzard Battle.net" going forward.