Analyst: 'Destiny 2' is Not in a Good Place Right Now
Interest in Destiny 2 is dropping and it could hurt publisher Activision Blizzard's add-on revenue this year, according to Cowen analyst Doug Creutz.
"While Call of Duty: WWII clearly had a great holiday, which likely sets up strong franchise live services revenue in 2018, Destiny 2 is struggling right now with player engagement appearing to be on the wane," Creutz recently wrote in a note to clients called "Destiny is Not in a Good Place."
Creutz gives CNBC a number of reasons for Destiny 2's lackluster performance, including its recent microtransaction mishaps and Bungie's poor communication to players. He adds he's not optimistic Activision Blizzard and Bungie can turn the franchise around.
"We do think Bungie still has some opportunity to fix the game's problems over the next year and recapture engagement, but we're not sure they have the ability to pull it off at this point," he says. "We also note that Destiny currently has more serious competition in its genre from a refurbished Division (Ubisoft) and the indie title Warframe than it did three years ago, when D1 had its own share of player dissatisfaction."