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Brands See New Opportunities in Overwatch League
Blizzard Entertainment3/5

Brands See New Opportunities in Overwatch League

Over on Ad Week, Janet Stilson writes about the upcoming debut of Activision Blizzard's Overwatch League and how city-based professional esports will benefit traditional advertisers.

"One of the things that plagued esports in its organic development, especially from the standpoint of brands and advertisers, was that it was continually shifting," Mike Sepso, senior vice president at Activision Blizzard and a founder of Major League Gaming, tells Ad Week. "There was no long-term stability, largely because there were independent leagues and teams, and neither owned the underlying rights to the games."

The Overwatch League pre-season begins tomorrow. The regular season starts in January and lasts five months, followed by a championship playoff with a $1 million bonus for first place. You can watch all of it on Activision Blizzard's streaming network MLG.tv.

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