Worst: Hyundai's head scratcher
In a questionable ploy to sell cars using cancer-stricken kids, Hyundai missed the mark with this spot. In footage apparently shot over the weekend, the commercial captured folks heading into the brand's "NFL Super Bowl Experience" and passing through something called a "hope detector" – which identified Hyundai drivers via their car keys. The whole schmaltzy affair was meant to highlight their Hyundai Hope on Wheels fund, which raises money for pediatric cancer. Couldn't Hyundai have given the millions spent on this minute-long ad to said cancer fund instead?