Best: Alexa, What was the most fun ad of the night?
Not only does Amazon.com dominate most people's lives (where else can you order toothpaste and watch an Emmy-winning series?), the company also dominated the Super Bowl with one of the best spots of the night. Featuring an inspired array of celebrities, their fruitful idea of what would happen if Alexa called in sick was explored to deft comedic effect and boasted everyone from Cardi B to Gordon Ramsay. It really is Amazon's world now, and we're just living in it.