In 2014, while working in startups, Sally Nichols received a tip about the high growth potential of weed. "I learned quickly that what we imagine as the face of cannabis was only scratching the surface," she says. "I assumed maybe writers or artists were open
to cannabis, but what I found
is the banker down the street loved it more than anybody." Her company, GirlVentures, backs four startups, and Nichols heads distribution for California's Bloom Farms, a maker of high-end cannabis products. "The industry is a unique opportunity for women," she says. "But you still have to be great at what you do."