Weed Warriors: Meet Six Women Shaping the Cannabis Industry

From creating edibles to crafting policy, these women are influencing the way marijuana industry is rolling out in America

Jena Perez
Courtesy of Jena Perez1/6

Jena Perez

Unlike many in the industry, Jena Perez got into the edibles business through candy – not pot. "I didn't have much relationship with cannabis," she says. "But I've always been passionate about high-quality sweets." She had her own storefront selling handmade toffee in San Diego when Jetty Extracts, a large producer out of Oakland, approached her with an idea for a collaboration. "They said, 'Hey, want to put our oil in your toffee, make edibles?'􏰀" she recalls. A year later, her Mind Trick Toffees are in nearly 200 dispensaries statewide. "Being at the forefront of something like this," she says, "as a woman, is unbelievable."