Unlike many in the industry, Jena Perez got into the edibles business through candy – not pot. "I didn't have much relationship with cannabis," she says. "But I've always been passionate about high-quality sweets." She had her own storefront selling handmade toffee in San Diego when Jetty Extracts, a large producer out of Oakland, approached her with an idea for a collaboration. "They said, 'Hey, want to put our oil in your toffee, make edibles?'" she recalls. A year later, her Mind Trick Toffees are in nearly 200 dispensaries statewide. "Being at the forefront of something like this," she says, "as a woman, is unbelievable."